![]() Levzow is known in the industry for her insights in mobile, digital, social media, loyalty and ecommerce. Ranking on Mobile Marketer’s Top 25 Women to Watch in Mobile Marketing list, she brings more than 15 years of marketing experience in hotels, casino gaming and restaurants to the new role. Levzow brings a wide breadth of experience in marketing technology, mobile apps and ordering technology, as well as building loyalty and rewards programs. Del Taco reported $120.7 million in revenue in Q3, up 4.1 percent over 2019.īuilding on this momentum, Del Taco is pivoting to improve its digital program in order to make online and mobile ordering much easier so that consumers will continue to order for pick up or delivery. Revenues from drive-thru generated $8.3 billion across the QSR industry in March, up from $8 billion in March 2019. ![]() Prior to the pandemic, an average of 70 percent of fast food revenue came from drive-thrus, according to the NPD Group. Those that offer drive-thru, like Del Taco, tend to perform the best. Unlike traditional dine-in restaurants, which have been hard hit by the coronavirus, QSR brands have performed much better. Levzow joins the QSR company as the category has generally held steady during the pandemic year. This includes running the brand’s mobile app, digital ordering and CRM strategy, as well as managing third-party delivery partnerships. Levzow will be responsible for leading the QSR’s marketing technology team and developing strategic, integrated programs that are designed to drive loyalty and increase visits. Digital marketing veteran Erin Levzow has joined Del Taco as its new Vice President of Marketing Technology, a newly created role to help the brand boost its digital offerings.
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